Online defamation can have many forms from negative press in major news publications, to cybersquatting and negative reviews on review websites.
It can and often has a devastating effect to one’s personal life and business continuity. One must act swiftly when it happens as to avoid further damage and must be able to firstly respond appropriately and secondly contain the damage and reverse it.
It is often the case that should one choose to ignore a defamatory online publication the situation becomes worse rapidly.
Defamation online could come from a variety of sources such as:
- Customer complaints that were ignored
- Malicious competitors
- Disgruntled employees
Of course, the list goes on since the online platform is open to anyone willing to damage your reputation.
The way we handle with defamation differs from one case to another. One major factor to consider is whether the defamation comes because of a legitimate complaint or a true story or if it is completely fabricated. Another factor would be if the party that performs the defamatory action online can be named or they have concealed their identity.
In most cases we will first try to take down the defamatory material either by persuading the host of that web resource to remove it or convincing the defamatory party to take it down or even by following certain legal procedures. If that fails we will proceed in all necessary steps as to decrease the visibility of the defamatory content usually by moving it down as a resource to the search engine results related to your name or brand name.